TREY HOLLINGER FOR
MAISON MARGIELA X REEBOK 


(UNDER MATTE PROJECTS) 




THIS WAS MY FIRST TASTE OF CREATIVE DIRECTION, WITH THE CORE CONCEPT BEING THE HYBRID OR SYNTHESIS BETWEEN
THE CLASSIC MAISON MARGIELA TABI AND THE REEBOK INSTA PUMP FURY. 


I DEVELOPED A SCIRPT THAT WOULD SCRAPE INSTAGRAM FOR PICTURES OF THE CLASSIC TABI AS WELL AS THE INSTAPUMP FURY, AND THEN TRAINED A MACHINE LEARNING ALGORITHM TO MAKE SYNTHETIC IMAGES AND VIDEOS OF THE ALGORITHM TRYING TO HYBRIDIZE THE TWO

THIS MORPHING OF FORMS BECAME THE CORE DIRECTION OF THE CAMPAIGN, ALONG SIDE THE SCRIPTING CODING LANGUAGE, WHICH
WERE BOTH APPLIED TO VIDEOS, PACKAGING, ETC.
 

MAISON MARIGELA ™ 
REEBOK ™

HIGH RESLUTION FINAL CUTS FOUND ON MAISION MARGIELAS INSTAGRAM

FINAL ANIMATION DONE BY BENJAMIN GORDON OF MATTE PROJECTS

TREY HOLLINGER ALL RIGHTS RESERVED